Yesterday I visited the Japanese brand Comme des Garcons...
...which has a 7-floor flagship store in Seoul... not far from my house...in 한강진 Hangangjin...
Comme des Garcons is a brand that appears to challenge conventional notions of design and beauty...
...Comme des Garcons most controversial collection may have been their 1997 collection, entitled 'Lumps and Bumps' (indeed an interesting and rather literal title right there...);
(Photo Source: www.blogs.varsity.co.uk)
The name, 'Comme des Garcons' means something like 'as a boy', in French...
...which may perhaps hint at a more...boyish aesthetic...
(Photo Source: www.fashion.telegraph.co.uk)
(Photo Source: www.vogue.com)
Its not uncommon for Japanese designers to bend what are considered to be 'standardized' principles of beauty in the European design realm...
(Photo Source: www.vogue.com)
The Comme des Garcons store in Seoul is like a huge concept store... (although these days the term 'concept store' sounds super contrived and annoying...)
...and it has about 6 separate design areas... each with different themes and design mediums/collaborations...
Comme des Garcons (oddly?) has a continuing collaboration with The Beatles...
... (or more specifically, The Beatles franchise)...Comme des Garcons also did a collaboration with North Face...
(...North Face is too popular in Korea...)
One of the most visible images of Comme des Garcons is the heart with eyes... as seen here;
The interesting point that attracts tourists in Seoul to the Comme des Garcons concept store is the fact that it is designed to look like some kind of cave or crazy maze...
And a theme that seems to run throughout the entire store seems to be 'DOTS DOTS DOTS'...
...as seen on the outside of the store...
In the interior...
From the street the store looks like this...;
...(with a tour bus out front...하하)
So there are pretty much no stairs in the entire building...
...you have to wind your way around the maze to get from the bottom to the top...
(or...from the top to the bottom...as you can take an elevator up to the top...)
There is a cafe on the bottom floor...
(I want to go back for delicious treats...if anyone lives in the area ㅎㅎㅎㅎㅎ)
I like the fact that the store mixes homewares/outerwear/daily wear/collaboration/cake without really losing the plot...
...even though the brand has more than one big-name designer (Rei Kawakubo-founder/owner, Junya Watanabe-womens/menswear designer)
I am totally aware of the fact that Japanese design and Korean design are completely different and I rarely see an overlap between the two...
...as Japanese designers seem to deconstruct European designs, or go in the complete opposite direction to reinvent the wheel... (see above 'Lumps and Bumps'...)
I feel like Korean designers are more influenced by New York fashion...
Comme des Garcons: 한강진역, 739-1 Hannam-Dong Yongsan-Gu
























